Liqui- Seal (Pty) Limited, now known as PLUSH Professional Leather Care (Pty) Ltd, is a South African company established in 1964. The company specializes in the manufacture and distribution of a wide range of quality leather care products and has become a major force in suede and specialist leather care products and related accessories. Plush has become synonymous with quality shoe and leather care products.
The Plush brand was bought on the 1st March 2010 by Steve De Villiers, Vere Elliott, Heidi De Villiers and Corvest. Corvest retains a share of the business and looks forward to an injection of life into the established Plush brand by this experienced team.
Steve, Vere and Heidi, former owners of the Designer Group, which was sold to Tiger Brands in October 2006, bring with them an unmatched enthusiasm and a wealth of knowledge and experience.
“We plan to extend and formalize our distribution, re-launch and revitalize the brands, invest in point of sale and above the line advertising, streamline and modernize our production facility and motivate and direct our staff.”
The “Paste Polish Product” is huge in South Africa, with this country highlighted as the fastest growing shoe care market in the world. There are currently very few players of any significance in this segment, with one notable producer enjoying almost total monopoly. We love operating against monopolies says Steve De Villiers, CEO of Plush.
Our emphasis has always been on quality. With over 40 years of experience in the leather care industry, we have formulated a range of products which are affordable yet of a superior quality and matched to the harsh conditions of the African continent.